Advertising display



Jan. 19, 1937. D. H. JOHNSON 2,068,414

ADVERTISING DISPLAY Filed Feb. 3, 1934 2 Sheets-Sheet 1 DQ060911 J5]?220022 Jan. 19, 1937. D. H. JOHNSON A ADVERTISING DISPLAY 2 Sheets-Sheet2' Fil ed Feb. 5, 1954 I Patented Jan. 19, 1937 UNITED STATES PATENTOFFICE ADVERTISING DISPLAY David H. Johnson, Fox River Grove, Ill.Application February 3, 1934, Serial No. 709,546

'7 Claims.

This invention relates in general to an advertising display in whichthere are one or more movable parts either or both having illustrationsor advertising thereon and one having an opening through which the otheror others are visible and the parts being regularly movable so that theillustrations and messages will appear in proper sequence 01 order.

An important object of the invention is in the provision of an aperturedmember movable either intermittently or continuously and preferablyhaving a succession of openings and a continuously movable member havingportions which are visible in regular succession through the openings ofthe other member.

A further object of the invention is in the provision of rotatable signmembers disposed one within the other and the outer one having anopening or openings through which messages or illustrations on the innermembers are visible.

A still further object of the invention is in the provision of a rotarycircular display sign haVing a succession of openings at differentheights and one or more circular rotary members within the other displaymember having messages or illustrations which are brought successivelyinto view through the openings of the outer member.

A further object of the invention is in the provision of rotatablecircular members one within the other, one bearing a series ofillustrations or openings, and the other having a series of messages orillustrations visible through the openings and the members being movableto coordinate the messages and illustrations of one member with thedisplay matter or illustration of the other member.

A still further object of the invention is in the provision of rotarycircular display members, one having an opening or openings throughwhich display matter on the other member or members is visible, and themembers having means for rotating them intermittently and continuouslyin the same or opposite directions.

A still further object of the invention is in the provision of acomplete advertising or display device including an outer fixed circularcasing having a window or opening therein, an inner, intermittently orcontinuously rotatable member within the casing having an opening or aseries of openings therein visible through the window of the casing, andan inside rotatable circular member or members which contain a series ofmessages or illustrations which are moved to appear through the openingsof the next outer member and to coordinate with advertising orillustrations appearing in conjunction with the successive openings ofthe said next outer member.

Other objects of the invention will appear hereinafter, the accompanyingdrawings showing only preferred embodiments illustrative of theinvention.

In the drawings, Fig. 1 is an elevation with parts shown in section of adisplay device embodying the principles of this invention;

Fig. 2 is a detail view of intermittent gears which may be used in thedriving mechanism of Fig. 1;

Fig. 3 is a view similar to Fig. 1, of a modification in which displaymembers are driven in opposite directions but are visible through thesame opening; and

Figs. 4 and 5 are reduced developments of outer and inner displaymembers respectively, representing the outer display member as having aseries of openings at different heights, and the inner display member ashaving a series of messages which may appear through the openings of theouter member as one or both of the members are moved or rotated.

In display advertising it is desirable to provide movable display oradvertising material and to present such matter in an attractive way andpreferably in regular order or succession in order to tell a completestory and to continuously attract the attention of an observer in orderto clearly present the. idea or display. It is also a well known factthat for display purposes a movable sign or display which presents apart only of the advertising material followed in series by otherrelated material is much better for attracting the attention of anobserver than if the matter is presented all in one view or with asingle illustration or message.

The present invention is designed and intended to provide a displaydevice either of an educational or advertising nature in which acontinuous illustration or message is intermittently or continuouslysubmitted for the attention of an observer in a succession of viewseither movable intermittently or continuously in presenting the materialof both movable members.

Referring first to the more or less diagrammatic representation of theinvention as shown by Figs. 4 and 5, it will be apparent that an outermem-l ber may be provided with a series of openings ll, I2, l3, l4 andI5, each of which has a corresponding picture or advertising message A,B, C, D and E respectively. The openings are at different heights and ifthe member I0 is arranged in cylindrical form the openings will appearin succession either continuously or intermittently as the member isrotated.

An inner member 56 has a series of messages F, G, H, I, and J which mayeither be separate or continuous in effect and visible through theopenings A, B, C, D and E of the member l6 respectively. If desiredthese messages may be short and divided at their centers H or atdifferent points in their length, the members If! and i6 being movablerelatively to bring the messages either successively into view throughthe openings in the member it or bringing a portion of the entiremessage F into view through the opening H and then changing the memberIt so that the next time the opening l l appears a different portion ofthe message F will be shown therethrough. It will thus be obvious that agreat variation of illustrations and presentation of the messages ispossible through the openings. It is also understood that thearrangement thus presented is only by way of example as any number ofopenings, pictures and advertising matter may appear upon one of themembers, corresponding messages or illustrations may appear on the otherof the members, and the effects may be greatly varied by changing therelative speed of the two display members.

Referring now more particularly to the construction shown in Fig. 1, anouter fixed circular casing 2i! is mounted at its lower end upon a base2i having an outer supporting shell 22 and is provided with an opening23 preferably visible from one side only of the casing.

Within the casing is the member l6 arranged in circular form upon a base2 and having a series of openings ll, 52, 53, id and id as representedin Fig. 4, with corresponding pictures or advertising material for eachopening.

Disposed within the member it is the member l6 also arranged in circularform and secured to a supporting base 25 and the messages appearingthereon being visible in succession through the openings ii, l2, l3, itand it of the outer member lil as these messages are brought to registerwith the openings in the member it and as they appear through the window23 of the outer casing member 20.

In order to operate these display members H] and IS an electric motor 35is carried by a support 32 secured to the base 2i which has a centralopening 32 through which a gear casing 33 connected with the motorextends and forms a bearing for the central portion of the base 24 whichis supported thereby above the base 25. Within the gear casing 33 aremeshing gears 34 and 35 suitably driven by the motor and the gear 35having a sleeve 36 to which it is attached extending upwardly throughthe base 24 and connected to this base by means of a bearing collar 37and a set screw 33 and fastening devices 39.

Extending through sleeve 36 is a shaft 40 actuated by the driving motorthrough gears 4| and 42 of which one is secured to the shaft, and theshaft being secured to the base 25 by a collar 43 and a set screw M andfastening screws 39, the base 25 resting upon the bearing collar 3? andbeing rotatable with the shaft 39. The driving motor is commonlyprovided with a cooling fan 5 at its lower side, with supports 35(broken off) for attaching it to the support 35 and with conductors 4%?for actuating the motor as desired. The specific construction of thismotor and the driving gearing constitutes no part of the present entionand is substantially shown in the application of B. J. Merkle, SerialNo. 678,825, filed July 3, 1933.

With the above construction it is intended that either one or both ofthe members H] or IE5 may be driven continuously but at different speedsand one of them, preferably the outer one, may be driven intermittently,in which case the gears 34 and 35 will cause an intermittent operation,as shown.

In the form of the invention shown in Fig. 3, the outer casing 59 has anopening 5!, an inner member 52 has an opening 53 and within it are tworotatable members 54 and 55, the former secured to the upper end of ashaft 55 and extending downwardly from the top of the opening 53, andthe bottom member 55 being secured to a sleeve 5? surrounding the shaft55 at the bottom and the member 55 extending upwardly from the bottom ofthe opening 53. The shaft 58 is connected by a train of gearing 58 witha motor 59 for rotating it in one direction and the sleeve 57 isconnected by a train of gearing $0 with the motor 59 for rotating it inan opposite direction. If desired a separate motor 64 may be connectedby a gearing 52 to a sleeve 63 and the sleeve connected to the outermember 52 for driving it intermittently or continuously at a stilldifferent speed. These motors 59 and GI may be connected by conductors64 to the same source of current supply and may be jointly or separatelyoperated by the same or different switches (not shown).

With these constructions a great variation of display is possiblewithout materially altering the display. The outer movable cylinder maybe intermittently or continuously movable; it may contain a series ofpictures or messages or it may contain a continuous panorama in additionto the successive openings; the inner cylinder may contain a continuousmessage which appears in section through the openings of the cylinder ill as they appear in series; or the messages may be separate anddistinct for each of the openings in the next outer cylinder. An exampleof such operation might consist of a continuous panorama of pictures inthe outer movable cylinder with one portion relating to each of the fourseasons and containing a message or a portion of a message relatingthereto and the inner cylinder may contain a message which is continuouswith respect to the entire product but each portion of the message whichappears thereon in the different sections of the outer cylinder relatesspecifically to the illustration for that section.

A particular advantage of the form shown in Fig. 3 is that a furtherattractive display is produced by rotating the upper and lower cylindermembers 54 and 55 in opposite directions. This may be graphicallyrepresented by an airplane H on the upper cylinder and an automobile 12on the lower cylinder traveling in opposite directions. Other variationsand combinations of the intermittent and movable parts may be madewithout departing from the spirit and scope of this invention.

I claim:

1. A display device comprising cylindrical members one within the other,and the outer one having a succession of windows through which displaymaterial on the inner member is visible, and means for actuating themembers at different speeds whereby the outer member is rotatedintermittently and the inner member continuously.

2. A display device having an outer casing with a display opening, apair of cylindrical members rotatable one within the other, the outermember having a succession of openings through which the inner member isvisible, and a single driving motor having intermittent and continuousdrivers connected to the outer and inner members for correspondinglymoving them.

3. In a display device, an enclosing casing having a display window, acylindrical member with a series of openings at different heightsmovable to bring them in succession to the window, and an inner movablemember visible through the openings and also through the window.

4. In a display device, an enclosing casing with a display window,cylindrical members movable therein one Within the other, the outermember having a series of openings through which the inner member isalso visible through said window, both the outer and inner membershaving a series and a succession of related display material which ispresented in related sequence as the members are rotated.

5. A display structure in accordance with claim 4, including relateddriving means for both of said members to rotate them at differentialspeeds, the inner one rotating relatively faster than the outer one.

6. In a display structure, an inner cylindrical member having asuccession of displays each extending substantially around the memberand at a different height, an outer cylindrical memher having asuccession of displays and openings at different heights extending onlypart way around the member, and an outer casing for the members having awindow through which the openings and displays of the outer and innermembers are visible.

'7. A display structure comprising outer and inner rotatable members,the outer member having an opening through which inner members arevisible, means for mounting an inner member to extend downwardly fromthe top into the opening of the outer member, means for mounting aninner member to extend upwardly from the bottom into the opening of theouter member, means for rotating the outer member to bring its openinginto View, and means for rotating the inner members in directionsopposite to each other and both visible through said open- DAVID H.JOHNSON.

